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Marc Le Menestrel
Articles by this author (180)
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Fairphone
Fairphone in its own words Fairphone is a social enterprise with the goal of creating a fairer economy. We open up supply chains to (…) -
Business and Global Environmental Issues: The Oil Industry and Climate Change (Case Study, Group Work and Role Play) Monday 6th of May, 2013
Summary What strategy can a major company design and implement in the face of global environmental issues? In this case-study about (…) -
Research Topics in Management
This is a GPEFM PhD Course at UPF, taught with Michael Bashshur at UPF. The course is tailored to students research needs with two sets (…) -
Technological Risks: Monsanto and Genetically Modified Organisms (Video, Role Play and Discussion) Monday 27th of May 2013
Summary Technological innovations – such as Genetically Modified Organisms (GMOs) – cannot be understood independently from their (…) -
Corporate Social Responsibility: The Bhopal Gas Tragedy (Lecture 2 with Video, Case Study & Discussion, April 24, 2017)
Video: “A Cloud Over Bhopal” The Bhopal tragedy is a landmark in industrial history, for the consequences it had inside and outside (…) -
The Key to Cultivating Agility in Decision Making
How do you think? Can you be aware of your thinking? Can you choose how to think? In this piece, I introduce my way to teach people to (…) -
Marketing Practices: The Tobacco Business (October 8, 2012)
Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact. Summary The behaviour of tobacco companies (…) -
Ethique et raison économique : à quoi rêvons-nous ?
J’aimerais partager avec vous une surprise. Cela se passe en Octobre 2008, à l’INSEAD, lors d’une session sur les valeurs et la (…) -
Trim 1 - Class 1: Starting the Search- Nov 22, 2012
In this class, we present the organization of the Master Thesis at the BSM and discuss the different types of thesis. Students are (…) -
Business, Ethics and Profit: Economic Approaches (October 3rd, 2012)
Nobel Prize laureate Milton Friedman argues that the sole social responsibility of companies is to maximise profits. Using group work (…)
