Marc Le Menestrel

Articles by this author (180)

• Communication in Ethical Crisis: Who Won the Danone Boycott? (Case Study and Discussion) Friday 24th of June 2013

  Summary The boycott of Groupe Danone that began in France in the spring of 2001 offers a rich case study of issues that have long (...)
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• Combining Ethics and Profits in a New Ethical Business: The WeDreamBusiness Initiative (Monday 13th of May 2013)

  In this session, we will present the WeDreamBusiness Initiative. WeDreamBusiness.org is a web-based project aimed to promote ethical (...)
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• Marketing Practices: The Tobacco Business (Video & Discussion) Friday 3rd of May 2013

  Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact. The behaviour of tobacco companies is now an (...)
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• Marketing Practices: The Tobacco Business (Lecture 5 with Video & Discussion, May 22, 2017)

  PLEASE READ CAREFULLY THESE INSTRUCTIONS ABOUT GROUP PRESENTATIONS Note that the WeDreamBusiness presentations will take place on (...)
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• International Business and National Politics: Royal Dutch/Shell in Nigeria (Seminar 4 with Case Study and Discussion, May 3, 2017)

  Should companies get together with governments to control or even fight activists movements that are trying to disrupt their (...)
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• Corruption: Drawing a Line in the Grey Zone

  In this piece, I introduce one of my preferred model of ethics: a grey zone between night and day. Inspired by Escher, it helps to (...)
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• Three Inconvenient Truths about Corruption

  Having honest, adult conversations about corruption requires accepting that none of us is ethically pure. These days, I sometimes (...)
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• Metronomics Global Health Initiative

  With a series of fantastic people, I am helping Nicolas André to launch the Metronomics Global Health Initiative to combine (...)
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• Open Source Ecology

  Brief introduction of Open Source Ecology in its own words: We’re developing open source industrial machines that can be made for a (...)
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• Ethics in Pharmaceutical Sales. May 25, 9:00-11:00

  This session explores the ethical dimension of selling pharmaceutical products. With the case of Blue Monday, we discuss the complex (...)
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