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Marc Le Menestrel
Articles by this author (180)
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Financial and/or Ethical Crisis: Values and the Future of Business (Lecture 6: Lecture, May 29, 2017)
The C.E.O. of the Big Bank has to decide about his strategy in the face of an international effort to regulate financial markets. Will (…) -
The Key to Cultivating Agility in Decision Making
How do you think? Can you be aware of your thinking? Can you choose how to think? In this piece, I introduce my way to teach people to (…) -
Introduction: Why Ethics in Business? (October 1, 2012)
The objectives, methodology, content and organization of the course are presented in detail. A discussion on the role of business in (…) -
Guest Lecture on the Environment (Monday 15th and Tuesday 16th of May, 2017)
Mathieu spent his first 10 years working in multinational organizations from various sectors in France, USA and Spain. He has built a (…) -
Science, Ideology and Propaganda (Seminar 5 with Debate, May 10, 2017)
Participants present their opinion about the text of M. Friedman that is proposed in the previous lecture. Required Reading (…) -
Marketing Practices: The Tobacco Business (October 8, 2012)
Video: “Making a Killing: Philip Morris, Kraft and Global Tobacco Addiction” – Infact. Summary The behaviour of tobacco companies (…) -
Grading of Lectures’ Assignment
At the beginning of each Lecture, one or two questions are posted on the blackboard, with 15 minutes given to students to propose their (…) -
New financing modes for global health in developing countries
This is a research started by Joao Rocha from the BSM Master in Business. More to come in June 2012. -
Fear – Failure - Fortitude
When I stepped down as a professional athlete and started a more "normal" professional life, one of my biggest surprises was people’s (…) -
Corruption & Obedience (Case Study and Discussion) (Seminar 9, June 7, 2017)
Summary As a newly appointed manager of a pharmaceutical company in China faces the issue of kickbacks to Doctors in order to boost (…)
